Singapore Tourism Board has partnered with Vh1 for an English music video titled Unstoppable, which brings together an artistic collaboration between talents from India and Singapore. The video is a part of the tourism board’s efforts to draw the attention of young travellers from India. India accounted for the third-largest visitor-arrivals in 2017 for Singapore.
Unstoppable features the Grammy award-nominated Indian-American rapper, singer and songwriter Raja Kumari, the Chemical Brothers of India Midival Punditz and Singaporean B-Boying crew Radikal Forze, and the video showcases their common passion for music and dance. The collaboration is in tune with Singapore’s new brand identity ‘Passion Made Possible’.
Before filming the video, Raja Kumari and Midival Punditz explored Singapore and visited its popular landmarks like Gardens by the Bay, the Esplanade, Haji Lane, Orchard Road and Buddha Tooth Relic temple in Chinatown. It was Raja Kumari’s first trip to Singapore and her experiences inspired her to pen lyrics urging people to pursue and achieve their dreams. Musical arrangements, incorporating sounds of daily life, like trains and tea-lady, recorded in Singapore, were done by Midival Punditz. Radikal Forze danced to the song.
There are also four behind-the-scenes videos that include conversations with the artistes. Directed by Ms Shai, Unstoppable also features Tan Wei Tian who is the youngest opera singer in Singapore and Mark Ong, a Singaporean sneaker designer who has showcased his quirky art work on sneakers in the video.